How to Resolve Website Deficiencies to Drive Business to Your Website?

When someone visits a website, then most time in the first instance it realizes that the website is working perfectly while it is not. Many of the websites look better but do not work properly for the visitors. There can be so many issues in a website which works as a hurdle for not driving the business upside. 

A well optimized and properly working site is the major reason for any website to grow. If you also have a website that looks amazing but not driving business then here, we are going to list out most vulnerable issues which work as a roadblock in a growing business. 

There are 1,518, 207, 412Ref websites in the world as of January 2019 and it’s changing every second. We know that not every single website is growing business and obviously you don’t want to be part of those websites. So let’s find how we can drive business by resolving issues.

• Responsive Website: In today’s scenario, websites are accessed more on mobiles and tablets than desktop. So it is very important to have website responsive which is smoothly accessible on every device. It has been noticed that responsive websites have more traffic than non-responsive websites. So before going to hire web designers and developers make sure they are providing responsive web design services. 

 

• Better USER Experience: Website with poor user experience is abandoned instantly because it really irritates the visitors. When you launch the website, you should check every functionality of the website before making the website live. Once you are sure that every function, every interactive form, and buttons are working fine then you should make your business website live.

 

• Spend Enough Time on Promoting, Along with Creating: Most of the time business owner spends a lot of time and money on creating a website but not on promoting. According to data statistics, it is found that promotion is very vital to grow your online business. There are several platforms, on which promotion can be done. One can do promotion on Google search engine or its networks sites like YouTube. Social Media Platforms are also very popular for the promotion for the new business like Facebook, Twitter, Instagram, and Pinterest. My suggestion is, start investing in promotions as well to take your business to the upper level.

• Install Google Tag Manager: Google Tag Manager is a kinda centralized tag to monitor the analytics of the website and resolve any technical issues. Earlier, Google analytics and search console tags were individually installed in the website to control and monitor website performance. We used to use many tags to monitor website and control performance which slow down the load time of the website. But now, we need to install only Google Tag Manager and we will be able to manage other tags through GTM like Google analytics and search console, etc.

 

• Meta Tag Optimization: To optimize the website for the search engine, Meta tags are the most important tags like Title and meta-description tag. If you provide relevant information in Meta tags then your site will be improved in SERP results. Title and Meta description reflects in SERP results which is a summary of the whole page that what a user going to get in the page. 

 

• Make Content Useful for User: According to Google experts, Content should be optimized for the user not for robots because once a user is satisfied then your ranks will improve easily and if you optimize for robots, not for users then obviously then there is no possibility of improving results. Page content should always be relevant and useful for users like they were looking for. Very good and useful content has always been the key to drive traffic to your website.

• Improve Social Media Performance: Social media has become the largest platform for businesses. One should always integrate the social media share and like buttons of major platforms like Facebook, Twitter, and Instagram. One should do keep promoting business on social media regularly to improve visibility and brand awareness.

• Improve Backlink Profile: In the field of digital marketing, backlink profile plays a very important role to bring traffic to your website. Many people do take it very lightly and don’t make backlinks. Backlinks through different domains pass the link juice and build the domain reputation throughout the web which directly leads to improvement in SERP results. If SERP results are good then obviously traffic will be there.

Conclusion: These above-mentioned tips would be really helpful in the improvement of website digital presence. Once you are done with the above activities then you would surely able to track the improvement in traffic to your business website.

If you have hurdles to resolve these issues then we are here to help you. W3care Technologies Pvt. Ltd. is an exquisite custom web and app development company which provides design and development on all major technologies like PHP frameworks, CMS, Android, and iOs applications as well. At W3care, you’ll find the best solutions for your website and will get the fully optimized site.